I design fashion raincoats for the urban travelers

I'm Maureen Friedman fashion design graduates, from Shenkar College of Engineering and Design in Israel.
Two years ago Fuss was born. The city and the urban travelers are my inspiration.

Fuss was born out of a personal need for the perfect windbreaker – rain coat jacket that will cover us with style while riding our bike in the city.
A coat that will be Light-weight, folds into a small bag, and will not add extra weight to our everyday bag. (We all know that women have so much in there bag so there is no need to add more... :-) )
After creating and designing the windbreaker, the natural next thing was the perfect bike basket, one that can be used as our personal everyday bag.
That’s how FUSS bike bag came to life, as we continue following our motto: fashionable and practical!

Fuss was created from pure desire to design a product that we needed and wanted,

Riding your bike along the beach in Tel Aviv, Israel
An autumn stroll in Central Park, USA
A weekend in London or Berlin, Europe 

Fuss was created for the urban traveler,
For those who love, live and feel a part of the city,
and whose looks and style reflect that urban feeling. 


Berlin, Amsterdam, Paris, London, and more great cities are the inspiration for my special made product.